How to get the best local news on your mobile device
More than a decade ago, the Canadian Broadcasting Corporation (CBC) launched its digital video news service.
In 2017, it’s become the most watched TV news service in Canada.
And, according to the latest numbers from Statista, the digital platform remains the most popular way to watch news and information online, with more than a billion people viewing online videos and more than 2 billion views of TV news content in 2017.
“Our viewers want to watch Canadian news, so we’re here to deliver,” says Adam Wachter, president of CBC News Canada.
“The platform is the platform and we’re going to continue to deliver.”
The platform’s news coverage is now available in more than 70 languages.
“We’re really proud of what we’ve built here at CBC News, and it’s only going to get better,” says Wachner.
In fact, according, the platform’s subscriber base in 2017 was almost twice as large as the Canadian population as a whole.
“When you start looking at how many people watch the news, you start to see that it’s not just the Canadian public, it really is the world’s largest audience,” says Lorne Baskin, president and CEO of CRTC.
Baskins adds that CBC News has been able to deliver on the news coverage it promised.
“They’ve done a really great job of building a great platform, one that they feel is relevant to Canadians.”
That includes providing real-time coverage of national events, breaking news, and offering viewers insights into the day’s headlines.
“It’s a great opportunity to reach a large audience in an interesting way,” says Basker.
Baskinger says the news content is delivered through social media, which is a way for the broadcaster to reach an audience that’s not only interested in the news but also in the people who make up the audience.
For instance, the CBC News app lets users search for topics and then share their favorites.
“I think it’s the best way to reach the audience we’ve got,” says Gaby Stelter, director of news, programming and innovation at the CBC.
The platform has also expanded beyond the traditional news format, including making it possible for people to search for content, post videos, and then watch in real-space.
“People love to see the news.
They’re not just going to watch it.
They want to share the news,” says Stelters.
Stelts adds that the news is also being delivered through content that’s “a little bit more mature and more personal” than the traditional Canadian news format.
“You can go on social media and talk about your life and it’ll come through your feed, and people will be able to tell you stories about their lives,” she says.
CBC News is also using technology to reach audiences that aren’t necessarily traditional news users.
“What we’ve been able do is to deliver news content that is not as easy to search as traditional news content,” says Brian Fong, vice president of digital for CBC News.
Fong explains that users can search for an article by name, location, or keyword.
And they can also post videos that show the content they’re watching, with the CBC’s interactive app.
“There are a lot of things that can be captured that we’ve put in the app that can actually allow people to see it in real time and it can be shared to their friends and family,” says Fong.
The technology is being used in the digital newsroom to bring viewers to new segments and content.
“So, there are new segments being created every day, and we’ve also been doing new segments,” says Michael Della Rocca, chief content officer of CBC Interactive.
“Every day we’re adding new content, and that’s what makes us so successful.”
For example, a segment called “We Are The Future” will air weekly starting in February 2018.
The program will showcase some of the new digital technology being used by the CBC to deliver stories. “
It is part of our news agenda that we have a team of news people, and I think that we’re very lucky to have that kind of team, and to have a bunch of people working on this program,” says Della.
The program will showcase some of the new digital technology being used by the CBC to deliver stories.
For example: “The Big interview” will feature the most powerful technology available on the internet: drones.
“This is the most advanced, and arguably the most dangerous, drone technology in the world.
It is going to have real-life consequences, and there are some real, very dangerous things that are going to happen to people if we let this go,” says Bob Wyshynski, CEO of Wyshy and Associates.
“If we let it go, we can