Recode: Why the hottest stories are about what’s hot, not what’s in your inbox
Recode has a big story about a little-known company that is making a big difference in the lives of its employees.
The company is called Tandem, and it’s working with startups like Uber and Airbnb to offer more of the same, including the ability to send emails with personalized content that will be tailored to your inbox.
Tandem is trying to help businesses that have a large number of email users, like tech companies, get their messages to people in those groups more easily.
For example, if you have a big list of contacts, it can be difficult to find a person who might be interested in the topic.
It also doesn’t want to get stuck sending people emails just to get your attention.
“The most important thing we do is we build a relationship with the people that have email,” Tandem CEO and cofounder David Luek told Recode.
“We try to be a platform for them to build those relationships, and then they’ll use the service in their workflow.”
Tandem’s team is looking at ways to take that relationship to a whole new level.
It recently hired an experienced email marketing expert to help it expand its service.
Tempted as we might be, we can’t say we’ve done enough to help our customers make better choices.
We can’t be an email company that’s only focused on a handful of users.
We have to make sure that we’re helping people with a wider range of interests and preferences.
“Tebbles out of a boxTandem started in January 2015, and now it’s using technology that was developed in the tech industry, Lueck said.
It’s also using a similar strategy to help companies build more effective email campaigns.
The technology it’s building is called a platform, and its the platform that is helping Tandem get started.
Tandem wants to create a platform that’s like a toolkit, a framework for businesses to build a better email experience.
Tebbling out of the box is a big part of the Tandem strategy.
It can’t build a website that’s perfect, so instead, it’s trying to build an email platform that gives businesses an easier way to customize their email experiences.”
We’re really focused on being a great email company, but we also want to be an online retailer and an email provider, and we want to create better experiences for people that use those platforms,” Lueks said.
Tesco’s a great example of a company that has built a platform to help its employees make better email decisions.
The company lets its employees set their own email preferences, but the company’s customers can also opt to have the email sent to them automatically.
Testers get to check on the email as it comes in from customers.
Testers get the option to set the email in a certain way so they can customize their experience.
The email also comes with a message on the front of the email to remind users of the settings.”
What we’ve been doing with email is it’s really a great tool for us to do our business in the online world, but there’s a lot of people that want to make the process really easy and painless, so we’ve developed a tool that lets you do it, so you can focus on what you want to do instead of worrying about what other people want to worry about,” Tebbles said.
As part of its mission to help more people reach their goals, Tandem is also offering an email subscription service.
That service will let people choose which emails to send to their friends and family, so they’ll be able to do more work while also getting paid.”
I think that’s the core of Tandem’s mission.”